E. & J. Gallo Winery: Protecting Premium Grapes with AVIX Autonomic Laser Bird Deterrent

E. & J. Gallo Winery has established itself as a leader in sustainable viticulture, consistently implementing innovative solutions to reduce environmental impact whilst maintaining exceptional wine quality.

Their 2024 Sustainability Impact Report highlights numerous environmental initiatives, from greenhouse gas reduction to advanced water conservation. Among these progressive projects, their adoption of the AVIX Autonomic laser bird deterrent system stands out as a proven solution for protecting crops through technology that safeguards both harvest and biodiversity.

Birds present a substantial challenge to vineyard operations, particularly as grapes transition through the veraison stage. Their natural ability to detect colour changes in ripening fruit draws them to vineyards in significant numbers.

At Gallo’s Talbott Vineyard in the Santa Lucia Highlands, flocks of birds would descend on grape clusters, pecking at the fruit and causing considerable damage. This behaviour threatened both the quality and quantity of the harvest, requiring an effective yet sustainable solution.

After evaluating multiple bird control methods, Gallo selected the AVIX Autonomic laser bird deterrent system based on its effectiveness and environmental credentials. The technology uses a solar-powered green laser beam that continuously scans the vineyard. Birds perceive the moving laser as a physical threat, prompting them to leave the area and significantly reducing the time spent feeding on grapes.

The AVIX system delivers several advantages that aligned with Gallo’s requirements:

Since implementing the AVIX Autonomic laser deterrent at Talbott Vineyard, Gallo has recorded a marked decrease in bird-related crop damage. The vineyard has maintained its exacting quality standards for grape production, validating the system’s effectiveness in a commercial viticulture setting.

Currently, 13 solar-powered AVIX Autonomic units protect the site. The documented success at Talbott Vineyard has positioned the technology for potential wider adoption across additional Gallo properties, demonstrating the company’s confidence in the laser bird deterrent solution.

This investment reflects Gallo’s assessment that laser bird deterrent technology represents a practical solution for modern vineyard protection. By selecting the AVIX Autonomic system, Gallo demonstrates how proven technology can support both agricultural productivity and environmental responsibility.

The laser bird deterrent system has become an integral component of Gallo’s crop protection strategy. As they continue exploring solutions that benefit both their operations and the surrounding ecosystem, their experience with AVIX Autonomic technology reinforces the viability of laser systems for sustainable viticulture and validates their effectiveness in protecting premium grape production.