Privacy & Cookie Policy
1. Who we are
Integrated Bird Management (“IBM”, “we”, “us”) provides bird control and pest bird management services. We are the data controller for the personal data described in this policy.
- Registered name: Integrated Bird Management Limited
- Company number: 16044374
- Address: 42 Knibb Drive, Hanslope, Milton Keynes, MK19 7FH
- Privacy contact: info@integratedbirdmanagement.co.uk
- Phone: 07719 824172
This policy explains how we collect and use personal data when you visit our website, contact us, respond to our adverts (including LinkedIn and Google ads), or use our services. It applies under the UK GDPR and the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR) for cookies and marketing.
2. The data we collect
| Source | What we collect |
|---|---|
| Website contact and quote forms | Name, email address, phone number, address, company name and the details of your enquiry |
| Lead forms in our adverts (e.g. LinkedIn Lead Gen Forms) | Name, email address, phone number, company name, job title, your marketing preference, and which advert, campaign and form you responded to |
| Phone calls, emails and site visits | Your contact details, call date and time, and notes about your enquiry or job |
| How you reached and used our website | Pages viewed, the advert, search term or website that referred you, device and browser type, approximate location (city level) and IP address — collected through cookies and similar technologies where you have consented (see sections 4–7) |
| Customers | Billing details, site address and service records needed to deliver and invoice our work |
We do not knowingly collect special category data, and our services are not aimed at children.
3. How we use your data and our lawful basis
| Purpose | Lawful basis |
|---|---|
| Responding to enquiries, quotes and lead form submissions | Legitimate interests (dealing with requests you make), or steps before entering a contract |
| Delivering, invoicing and managing our services | Performance of a contract; legal obligation (tax and accounting records) |
| Tracking which adverts, keywords and campaigns generate enquiries, so we can manage our marketing spend | Legitimate interests (understanding and improving our marketing) |
| Website analytics (Google Analytics 4) | Consent |
| Advertising measurement, conversion tracking and remarketing | Consent |
| Sending news, offers and bird control tips by email | Consent — you can withdraw it at any time; existing customers may receive similar-service updates under the PECR “soft opt-in”, with an unsubscribe link in every email |
| Uploading hashed contact details to advertising platforms to measure results or build audiences (e.g. Google Enhanced Conversions, LinkedIn matched audiences) | Consent where required, otherwise legitimate interests; you can object at any time |
| Keeping records, preventing fraud and meeting legal duties | Legal obligation; legitimate interests |
Where we rely on legitimate interests, we have balanced them against your rights. You can ask us for details or object (section 12).
4. Cookies and similar technologies
Cookies are small text files stored on your device. We also use similar technologies such as tracking pixels and tags. Only strictly necessary cookies are set without your consent; everything else waits until you choose.
- Functional (always active): needed for the site to work and to remember your cookie choices.
- Preferences: remember settings you choose on the site.
- Statistics: help us understand how visitors use the site (Google Analytics 4).
- Marketing: measure which adverts lead to enquiries and let us show relevant adverts to past visitors (Google Ads, LinkedIn and, if used, Meta).
When you first visit, our cookie banner asks you to accept, reject or choose categories. You can change your choice at any time using the cookie settings link at the bottom of every page, or by clearing cookies in your browser.
We manage our tags with Google Tag Manager and use Google Consent Mode v2. If you decline statistics or marketing cookies, Google tags do not store cookies on your device. They may still send limited cookieless signals (such as that a page was viewed or a conversion happened), without identifiers, which Google uses only to model overall results.
5. Cookies we use
Durations are the providers’ usual defaults and may change; the provider’s own policy is linked for each.
| Cookie | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| cmplz_* | Our consent tool (Complianz) | Functional | Stores your cookie choices | 1 year |
| _ga | Google Analytics 4 | Statistics | Distinguishes unique visitors | 2 years |
| _ga_<ID> | Google Analytics 4 | Statistics | Keeps track of your session | 2 years |
| _gcl_au | Google Ads | Marketing | Links ad clicks to enquiries (conversion tracking) | 90 days |
| IDE, NID and other google.com / doubleclick.net cookies | Marketing | Ad delivery, measurement and remarketing | Up to 13 months | |
| li_sugr, bcookie, lidc, UserMatchHistory, AnalyticsSyncHistory, li_fat_id | LinkedIn Insight Tag | Marketing | Measures conversions from LinkedIn ads, builds website audiences and reports on visitor demographics in aggregate | 1 day to 1 year |
| _fbp | Meta Pixel (if used) | Marketing | Measures and targets Facebook and Instagram ads | 90 days |
Provider policies: Google · LinkedIn · Meta
6. Website analytics (Google Analytics 4)
With your consent, we use Google Analytics 4 to see how visitors find and use our website — for example which pages are viewed, how long visits last and which channels bring enquiries. GA4 does not log or store full IP addresses, and we use the reports in aggregate, not to identify individuals.
We limit Google’s data sharing to what we need, and keep GA4 data for no more than 14 months. Google acts as our processor for GA4. You can opt out by rejecting statistics cookies or by installing the Google Analytics opt-out browser add-on.
7. Advertising, remarketing and lead generation ads
We advertise on Google (Search and other Google networks) and LinkedIn, and may use Microsoft Advertising and Meta (Facebook and Instagram).
- Conversion tracking. With your consent, tags from these platforms record when someone who clicked or saw our advert later makes an enquiry, so we know which adverts work.
- Remarketing. With your consent, we may show our adverts to people who have visited our website, using audience lists held by Google and LinkedIn. You will not be added to these lists if you reject marketing cookies.
- Enhanced conversions and matched audiences. We may share your email address or phone number with Google or LinkedIn in a hashed (scrambled) form to match enquiries to adverts or to build audiences. The platform deletes data it cannot match.
- LinkedIn Lead Gen Forms. If you submit a form inside a LinkedIn advert, LinkedIn passes your answers to us. LinkedIn’s own handling of your data is covered by its privacy policy.
You can also manage ad personalisation in your Google and LinkedIn account settings.
8. Who we share your data with
We never sell, rent or trade your personal data. We share it only with service providers who process it on our behalf under contract, and only as needed:
| Recipient | Why |
|---|---|
| Global Exposure (our marketing agency) | Manages our advertising and lead reporting |
| WhatConverts | Lead tracking — records enquiries from our website, calls and ad lead forms with the campaign that generated them |
| Make (Celonis) | Securely transfers lead form submissions from LinkedIn to our lead tracking system |
| Google (Analytics, Ads, Tag Manager) | Analytics, advertising and conversion measurement |
| Advertising, lead gen forms and conversion measurement | |
| Microsoft / Meta (if used) | Advertising and conversion measurement |
| Website hosting, email and IT providers | Running our website, email and systems |
| Professional advisers (accountants, insurers, lawyers) | Running our business and meeting legal duties |
We may also disclose data where the law requires it, to protect our rights, or as part of a sale or restructure of our business.
9. International transfers
Some of our providers, including Google, LinkedIn, Microsoft, Meta and WhatConverts, may process data outside the UK, mainly in the United States and the European Economic Area. Where they do, the transfer is protected by UK adequacy regulations (including the UK Extension to the EU–US Data Privacy Framework for certified companies) or by the UK International Data Transfer Addendum to the EU Standard Contractual Clauses. Contact us for more details.
10. How long we keep your data
| Data | Kept for |
|---|---|
| Enquiries and lead form submissions that don’t become customers | 12 months from your last contact |
| Customer and job records, invoices | 6 years after our last work for you (tax and legal requirements) |
| Marketing email list | Until you unsubscribe; then a suppression record so we don’t contact you again |
| Google Analytics data | Up to 14 months |
| Cookies | As listed in section 5 |
After these periods we securely delete or anonymise the data.
11. Keeping your data secure
We use appropriate technical and organisational measures to protect your data, including encrypted (HTTPS) connections on our website and data transfers, access controls and strong passwords on our systems, and contracts that require our providers to keep data secure. No method of transmission over the internet is completely secure, but we work to protect your data and will tell you and the ICO about a serious breach where the law requires.
12. Your rights
Under UK data protection law you have the right to:
- Access a copy of the personal data we hold about you
- Rectification of inaccurate or incomplete data
- Erasure of your data in certain circumstances
- Restrict how we use your data
- Data portability — receive your data in a reusable format
- Object to processing based on legitimate interests, and to direct marketing at any time
- Withdraw consent at any time, including for cookies (via the cookie settings link) and marketing emails (via the unsubscribe link); this does not affect processing that happened before
To use any of these rights, email info@integratedbirdmanagement.co.uk. We will respond within one month and there is normally no charge.
If you are unhappy with how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO): ico.org.uk/make-a-complaint or 0303 123 1113.
13. Changes to this policy
We may update this policy when our services, tools or the law change. The latest version will always be on this page with its date. If we make significant changes, such as using your data for a new purpose, we will tell you where appropriate.
Last updated: 12 November 2026